This hour-long virtual conversation with the founder of the Campaign for Tobacco-Free Kids, Bill Novelli, discusses the origins of the U.S. tobacco control movement, the inception of Tobacco-Free Kids, and how the early fight against Big Tobacco continues to inspire young advocates today. This conversation is the first installment of our virtual storytelling series that will take place throughout our yearlong 25th anniversary celebration.


Patricia Sosa
Regional Advocacy Director, Global Health Advocacy Incubator


Bill Novelli, Former CEO of AARP, Co-founder of Porter Novelli, Author of the new book Good Business: The Talk, Fight, Win Way to Change the World

Matt Myers , President, Campaign for Tobacco-Free Kids

Mike Moore, Former Attorney General of Mississippi, Mike Moore Law Firm, LLC

Allyssa Williams, Campaign for Tobacco-Free Kids’ 2020 Barrie Fiske National Youth Advocate of the Year

Carly Caminiti, Campaign for Tobacco-Free Kids’ 2003 Youth Advocate

Anna Santiago Kiley Campaign for Tobacco-Free Kids’ 1996 Youth Advocate of the Year